As part of an advertising campaign to encourage small businesses to use Blue Cross Blue Shield, Christopher was commissioned by Ogilvy/Durham and BCBS to photography three small businesses who have BCBS - one of which was La Farm Bakery in Cary, North Carolina. Fantastic food was eaten by all.
Photographer: Christopher Wilson
Executive Producer: Cathy Wilson
Client: Blue Cross Blue Shield/North Carolina; Stacey Mark, Brand Advertising Manager; Reagan Pruitt, Brand Communicatons Director; Brigette Sullivan, Director of Creative Studio; Ken Lerner, VP of Marketing
Ad Agency: Ogilvy/Durham
Creative Director: Christine Gill
ACD: Kevin Mooney
Art Director: Kristen Hiegel
Copywriter: Heather Apple
Art Buyer: Jude Smith
Marketing Director: Emily Carter
Program Manager: Kelly Sudnik
Gaffer: Terry O'Dean, Sunset Lighting
Photo Assistant: Gabe Nelson
PA: David Orr
Talent: La Farm Bakery
