As part of an advertising campaign to encourage small businesses to use Blue Cross Blue Shield/North Carolina, Christopher was commissioned by Ogilvy/Durham and BCBS to photograph three small businesses who have BCBS - LaFarm Bakery, Brewer Cycles and Excel Moving & Storage. These ads are the final result of that effort.
Photographer: Christopher Wilson
Executive Producer: Cathy Wilson
Client: Blue Cross Blue Shield/North Carolina, Stacey Mark, Brand Advertising Manager; Reagan Pruitt, Brand Communications Director; Brigette Sullivan, Director of Creative Studio; Ken Lerner, VP of Marketing
Ad Agency: Ogilvy/Durham
Creative Director: Christine Gill
ACD: Kevin Mooney
Art Director: Kristen Hiegel
Copywriter: Heather Apple
Art Buyer: Judd Smith
Marketing Director: Emily Carter
Program Manager: Kelly Sudnik
Gaffer: Terry O'Dean, Sunset Lighting
Photo Assistant: Gabe Nelson
PA: David Orr
